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Design Director, 25-34y, Male

Do you think Immersive Multimedia can improve the understanding of the forms and spaces for both clients and the design team? Why?

The virtual model in AR will allow user to feel the 3D experience of the space before it is built up.

Do you think that AR could improve the communication between designers and clients?

Definitely yes, but current software development still requires a lot of improvement in terms of materials & colors. Pioneer of the industry such as adobe, autodesk, vray, or even octane render has no information about their development on Immersive Multimedia features yet, I assume the estimated time to get a mature AR product require 5-10 years.

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© 2016 by Kean Hwa

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